Wednesday, October 12, 2011
How much is too much for a t-shirt?
Can we talk about implementing a worldwide limit on how much designers can charge for a plain short-sleeve cotton t-shirt please? I'm all for finding the "perfect tee" - the one that is fitted without being tight, drapes gently without being baggy, is long enough to layer but short enough to look polished under a blazer, soft and yet still hardy enough to survive the washing machine without losing its shape. It's a tough find, we all know that. But I really draw the line at any t-shirt that costs more than $50. There's simply not enough fabric, not enough stitching, not enough design work to really warrant a higher price tag. James Perse's white v-neck here on the left costs over $100. The dark blue 100% cotton tee by Jil Sander on the right was $189! It seems that despite a global recession, we still have designers making insanely priced goods for the 1% who can afford them. I may need to get behind this whole "Occupy Wall Street" movement. Can we get "overpriced t-shirts" on the agenda? In all seriousness, I think everyone needs to rethink their pricing & profit strategies in times like these, no matter whose name is on the label.